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New logo approved by Wausau leaders

Wausau's logo, adopted 7/9/2013
Wausau WI city logo
Wausau's logo, adopted 7/9/2013

WAUSAU, Wis. (WSAU) --  You will see more of Wausau’s new logo soon. The City Council formally approved the design called “Cityscape” featuring the the Dudley Tower on Wausau’s skyline.

The logo change was approved on a 7-4 vote Tuesday night. It will now replace the “Welcome Home to Wausau” campaign and logo that began in 1993.

Don’t look for a lot of sign changes immediately. Wausau will start using the new logo on stationery, signs, vehicle lettering, and other items as they are being replaced.

Adrenalign Marketing of Wausau designed the new logo after being contracted to come up with a new one in February of 2012.