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Dept. of Justice preparing anti-heroin campaign


MADISON, Wis. (WSAU) --  Wisconsin’s Department of Justice is preparing an educational campaign to combat heroin use. Attorney General J.B Van Hollen says part of that campaign includes a total of 125-thousand dollars in grant money. “The most recent one we’re working on here out of the Department of Justice is a publicity campaign that we’re going to be rolling out in the relatively near future. We’re just fine-tuning the details right now, as well as a grant program to local law enforcement that they could hopefully use for multidisciplinary approaches to fighting the abuse of heroin.”

The one-time grants will go to local governments with wide-ranging ideas on how to use police, social service agencies and health care providers as a team to combat and treat heroin use. Wausau Police confirm they have applied for the grant dollars in this initiative.

The Attorney General says the heroin problem has exploded statewide. “North, south, east, west, rural, urban, it doesn’t seem to matter. The problem is prolific in every corner of the state. It’s something that every law enforcement agency is asking us to do more about.”

Part of the campaign includes statewide television and radio ads, plus a web page designed to warn young people about the drug. The campaign is expected to launch in late summer or early fall.

Van Hollen says battling the increase in heroin use has not been easy. “I wish there were a simple solution, but there’s not, so we’re trying to approach it from every angle that we can.”

DOJ officials are currently sifting through the applicants.