Coldplay is among the British celebrities who have designed special teddy bears that will be up for bids in an online auction to benefit the BBC Children in Need charity. The organization provides support to disadvantaged children and young people across the U.K.
Each participating star came up with a personalized costume for one of Children in Need's Pudsey bear mascots. Coldplay's bear, named Viva La Vida Pudsey, features clothing the guys wore in their video for “Viva La Vida.”
“Being allowed to dress Pudsey up in a Coldplay style is a massive honor,” says the band in a joint statement on their website . “Viva La Vida Pudsey is made of trims from the actual outfits we wore in the Viva video so he's basically a band member. We hope he'll go to a great home and raise lots of money for a very important cause.”
Other stars who've designed Pudsey bears for the auction include Paul McCartney , Queen guitarist Brian May , and actresses Judy Dench , Helen Mirren and Joanna Lumley .
Bidding for the bears runs through November 16 on eBay.com. Visit BBC.co.uk for more information.
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