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WIFC calls on students to Stand UP against bullying


WAUSAU, Wis. (WSAU) -- WIFC's morning show is challenging students across central Wisconsin to Stand UP against bullying this school year.

It's part of a program aimed at breaking the cycle of abuse in schools between students. WIFC morning show host Stacy Cole says they'd heard enough heartbreaking stories of bullying that they wanted to make a difference. "We've got a voice, and it's time to use it for something like this. And of course we can talk about the stories, but can we actually do something, can we get into the kids minds and say 'this is wrong'. School's coming up, start thinking about what you can do to prevent it."

People who want to take part can sign a pledge to stand up against bullies and not take part when it's going on. "Even one action, not laughing when a bully does something, that's one action. So it's about taking that pledge that you'll do your best to not allow it." Cole says it's a simple pledge than anyone can get behind.

WIFC morning show host Dave Kallaway says their message and pledge will come with a reminder. "In return, we're giving everyone these bracelets, these anti-bullying bracelets. And so we'll have a limited quantity of those every day out at the fair. And this will be the start of the campaign, it's going to continue after the fair for high school football games, and a bunch more, but it will get started at the fair."

You can sign up for the pledge and a bracelet at the WIFC booth near the East Gate entrance at the Wisconsin Valley Fair after 5pm all week.