Aron Erlichman, (born March 2, 1983) better known by his stage name Deuce (formerly known as "Tha Producer"), is an American music producer, singer-songwriter, and rap rock artist. Brought to fame as producer, singer/songwriter and one of the founding members of rap rock band Hollywood Undead, Deuce has since moved on to solo work through the label "Five Seven Music", a branch of Eleven Seven Music. He is also involved in a movement with fellow rapper The Truth (Vardan Aslanyan) called "Nine Lives" (often stylized as both "9LIVES" and "IX LIVES"). Deuce released his debut album of the same name on April 24, 2012, which sold 11,425 copies in its first week. Deuce has also collaborated with artists Marc Bosserman, BrokeNCYDE and Blood on the Dance Floor in the past.